Wednesday May 24, 2017

Former Subscriber Campaigns

Former subscribers who have been stopped for between two and eighteen months are also an excellent source of new subscriptions. Some of these customer's cancellations were seasonal, or based on a temporary lifestyle change that did not allow time for daily newspaper reading. Designing a campaign specifically to reach this group can be a very effective piece of your marketing mix.

New Resident Campaigns
Stop Resell Campaigns
Former Subscriber Campaigns
Upgrade Campaigns