We provide additional help for those newspapers that have never conducted an outside telemarketing campaign, or have not undertaken one for a considerable length of time.
For newspapers in this situation, most of the time, less means more. In other words, our experience has been that a first-time telemarketing campaign should be started slowly, allowing the district managers and office staff time to make sure that this new influx of orders are started, serviced, and billed properly.
Many times, a telemarketing campaign can produce too many orders too fast, and a circulation staff can become overwhelmed. This leads to various service and billing problems, which then has a negative impact on retention.
Our goal is to work with you and make sure that you're getting the right amount of orders for your newspaper.